The brand campaign across Aotearoa that inspires exploration and embodied Mazda’s refined sense of motion.
Mazda
Autumn Shoot
Season-led colour palette
Timeless Narrative
Not trend-dependent
Strategic Locations
Chosen for light & scale
Environment First
Landscape drives story
This project explored travel across New Zealand through a restrained, observational lens, placing Mazda naturally within the journey rather than at its centre. The focus was on movement, atmosphere, and a sense of progression shaped by landscape, light, and time of year.
Rather than relying on overt messaging, the work allows the environment to lead, with the vehicle integrated as a quiet constant throughout the experience. Wide frames, measured pacing, and natural moments combine to create a sense of calm confidence and understated refinement.
The result is a piece of brand-aligned content that feels open-ended and adaptable, positioning Mazda as a natural companion to exploration while remaining visually timeless and grounded in real places.
Designed for Authenticity
The creative approach prioritised authenticity, scale, and visual restraint, allowing the journey and environment to lead rather than overt brand messaging.
Location choice played a defining role, with Lake Tekapo and Mount Sunday selected during autumn to shape the tone and atmosphere.
- Deep blue colour palettes grounded in natural light
- Low sun angles creating depth, texture, and contrast
- Wide open landscapes reinforcing freedom and progression
Expertise
Behind the Work
Video creative, site scouting, production, and delivery
Joshua Campbell
Videographer, Editor & Social Media Strategist
Expert in blending directional vision, engineered solutions, and targeted digital marketing strategies.
Portfolio
Stories Built
to Perform
More work that strengthens brands through considered storytelling and execution.
Projects
Mazda
The brand campaign across Aotearoa that inspires exploration and embodied Mazda’s refined sense of motion.
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A video campaign capturing the spirit of travelling Aotearoa through the lens of Mazda.
