Hero Background

Edgewater Hotel

Lakeside

Wanaka waterfront setting

Lifestyle

Calm Pacing

Timeless

Evergreen use

Seasonal

Immersed in Nature

This project focused on capturing the Edgewater Hotel experience through a calm, observational lens, allowing place, pace, and atmosphere to define the story. Rather than presenting the hotel overtly, the film centres on how it feels to arrive, stay, and slow down within its environment.

The visual language is deliberately unhurried, using natural light, considered framing, and quiet moments to reflect the character of both the property and its surroundings. Wanaka’s landscape is treated as an extension of the experience, reinforcing a sense of escape, stillness, and connection to place.

The result is a piece of brand-aligned content that prioritises mood and memory over messaging, positioning Edgewater Hotel as a destination shaped as much by its setting as by the experience it offers.

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Approach

The creative approach centred on restraint and atmosphere, allowing the environment and experience to lead rather than explicit promotion. Filming in Wanaka enabled the location to shape tone and pacing naturally.

  • Natural light and gentle movement to maintain authenticity
  • Observational framing to reflect calm and intimacy
  • A measured edit designed to mirror the rhythm of a stay


Expertise

Behind the Work

Photography, video creative, production, and delivery

Joshua Campbell

Joshua Campbell

Photographer, bideographer, & Editor

Expert in blending directional vision, engineered solutions, and targeted digital marketing strategies.

Portfolio

Stories Built
to Perform

More work that strengthens brands through considered storytelling and execution.

Projects

Edgewater Hotel

Edgewater Hotel is a place to slow down, where lakeside views and a sense of space shape the experience of staying in Wanaka.

Hospitality, Storytelling
Wanaka, New Zealand
Edgewater Hotel

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Mazda

The brand campaign across Aotearoa that inspires exploration and embodied Mazda’s refined sense of motion.

Branding, Storytelling, Travel & Tourism
Tekapo, New Zealand
Mazda

Projects

Haus of Requiem

A video campaign capturing the spirit of travelling Aotearoa through the lens of Mazda.

Hospitality, Marketing
Banbridge, Ireland
Haus of Requiem