Your property is more than a place to stay. It’s a curated experience, a sensory world, and often, someone’s dream escape. But without a strong brand story, even the most breathtaking accommodation can struggle to connect with its ideal guests. Here’s why storytelling isn’t a luxury, it’s essential. 1. Stand Out in a Crowded Market …
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Stop Losing 18% of Your Revenue
Why emotional storytelling is the missing link in reducing dependency on third-party bookings In the hospitality industry, there’s an uncomfortable reality many accommodation providers know too well. Up to 18% of revenue is lost to partner programs and third-party booking platforms like Airbnb, Booking.com, and Expedia. While these platforms offer visibility, they come at a …